A clear pitch for a successful company
July 27th, 2006
After running BuzzShout for about 5 months, I’ve come to realize the importance of being able to sum up your company’s goal in a concise and easy to understand pitch. Everyday, I get company submissions with descriptions that could fill a book. That’s when I visit the site in question, and try to wittle down their essay into a few short sentences. Unfortunately, many times I can’t even begin to do any wittling, since the company themselves have lost sight of what their mission is! Aaron Post has had similar experiences, and started Your Elevator Pitch, which is a resource for businesses needing to hone their pitches.
The inspiration for their site is best summed up on their own pitch page, which gives an anecdote about a company that spent an hour presenting what they do. When asked what their elevator pitch was, they froze. This is reason why at networking events like Stirr, company pitches are limited to one minute. Getting to the pith of your company’s existence is the most effective way to communicate to potential customers.
Your Elevator Pitch lets companies submit their pitches for visitors to rate and comment on. It’s a great resource for any startup needing to tighten their verbage. They currently have about 85 submitted pitches, with a lot of ranking going on. You don’t need to login to rank, so it’s easy for people to jump in and put in their two cents.
In addition to pitch ranking, they have lists of various resources for making good pitches. Next time you submit something to BuzzShout, give Your Elevator Pitch a try to hone your companies description. I’m more apt to check out a site if the description is clear and exciting.
After running BuzzShout for about 5 months, I’ve come to realize the importance of being able to sum up your company’s goal in a concise and easy to understand pitch. Everyday, I get company submissions with descriptions that could fill a book. That’s when I visit the site in question, and try to wittle down their essay into a few short sentences. Unfortunately, many times I can’t even begin to do any wittling, since the company themselves have lost sight of what their mission is! Aaron Post has had similar experiences, and started Your Elevator Pitch, which is a resource for businesses needing to hone their pitches.
The inspiration for their site is best summed up on their own pitch page, which gives an anecdote about a company that spent an hour presenting what they do. When asked what their elevator pitch was, they froze. This is reason why at networking events like Stirr, company pitches are limited to one minute. Getting to the pith of your company’s existence is the most effective way to communicate to potential customers.
Your Elevator Pitch lets companies submit their pitches for visitors to rate and comment on. It’s a great resource for any startup needing to tighten their verbage. They currently have about 85 submitted pitches, with a lot of ranking going on. You don’t need to login to rank, so it’s easy for people to jump in and put in their two cents.
In addition to pitch ranking, they have lists of various resources for making good pitches. Next time you submit something to BuzzShout, give Your Elevator Pitch a try to hone your companies description. I’m more apt to check out a site if the description is clear and exciting.
