Photo: Scott Beale

justin.tv, who I met briefly at SFBeta, launched their site about a week ago. 24 hours a day and 7 days a week, we get an intimate view into Justin Kans’ life via his live streaming wearable camera. Call it what you want–Truman Show on steroids, ultra-voyeuristic, or just a waste of time. The truth is that he’s causing quite a bit of buzz here in the valley.

Justin.tv is significant for many reasons.

First, it represents the ultimate incarnation of social media. In the future, our life stream won’t be confined to non-live media like Flickr, del.icio.us, blogs, or even Twitter. Our stream will be richer, more immediate, and relevant. Justin.tv will be known as the first major foray into live vlogging.

Secondly, these guys aren’t just messing around. Justin.tv is probaby just a test bed to launch a service where anyone can stream their media (which UStream.tv is already doing). They’re gaining expertise in handling bandwidth and other technical issues with respect to streaming live video from a backpack around San Francisco.

And finally, Justin.tv has been drawing the whole web community together in a big meta social media frenzy.

They’re streaming social media. They’re deeply connected to the San Francisco web technology social networks. They’re creating a company. They’re interesting to watch for anyone in the community.

They’re doing a lot of things right.

The big question now is, how long will Justin be able to stand having his every move constantly streamed?

(This post also appears on Social Quirk)