Interview with Adam Marsh of PrefPass
November 19th, 2006
During the Stirr Mixer, we caught up with Adam Marsh, the CEO of PrefPass for a quick interview.
The goal of PrefPass is to personalize websites without having to register. They provide an easy means for site managers to validate users. And, in turn, the users get a quick way to login without the hassles of filling out long and tedious forms. PrefPass will also be able to track the preferences of users as they login to numerous PrefPass enabled sites. This preference data can later be used for contextual ads and other useful tools for site managers.
Interview with Adam Marsh of PrefPass (3 minutes, direct download)
During the Stirr Mixer, we caught up with Adam Marsh, the CEO of PrefPass for a quick interview.
The goal of PrefPass is to personalize websites without having to register. They provide an easy means for site managers to validate users. And, in turn, the users get a quick way to login without the hassles of filling out long and tedious forms. PrefPass will also be able to track the preferences of users as they login to numerous PrefPass enabled sites. This preference data can later be used for contextual ads and other useful tools for site managers.
Interview with Adam Marsh of PrefPass (3 minutes, direct download)
