Pandora launches complementary podcast
Pandora’s new podcast is a perfect example of how a complementary podcast can boost interest and foster new business developments in a company. Hosted by Kevin Seal, the podcast delves into the world of music theory and analysis with the minds behind the Music Genome Project.
They state on their page
We thought it might be interesting for folks to learn more about what goes into songwriting. These podcasts are our attempt to give you an inside look at the techniques musicians use to put their signature on the music they write and perform.
And indeed, for any music lover out there who wants to become a more active listener, the Pandora Podcast promises to deliver interesting facts about tonality, harmony, melodies, and much more.
The podcast also allows Pandora to show off the wide array of artists that are in their collection and foster interest from listeners to new bands. For example, the first episode features the band 20 Minute Loop demonstrating various principles of harmony. I had never heard of the band before, and, after listening to the show, I am now a fan. In addition, they give many examples of bands that exhibit the musical qualities that they talk about in the show, which they link to in the post.
The podcast serves to educate users about music theory and the principles behind Pandora. But also, it creates buzz about the artists that are featured. Both of these make the podcast a smart move by Pandora.
