A well-designed logo is easily spotted, and belies the difficulty of its creation. Anyone who has tried their hand at creating an original and unique logo understands the difficulty and importance of the design. The logo is not only a simple graphic identification, it is the very entity that represents your company. It is also how your customers first experiences your company, and you better make sure that it has impact.

When it comes to logo design, critiques can provide an invaluable insight into elements about your design that you may not have thought of. Enter LogoPond, which allows users to upload, rate, and comment on logos, all embedded in an easy to navigate site.

The rating system is pretty typical of a reviews site. You can easily rate logos on any page that the logo appears, and you can also leave comments for each logo. Browsing can be done by tag, color, and date. However, there doesn’t appear to be many people tagging in depth with color yet, since many of the colors only yield a few logos.

For any logo geek out there, LogoPond is a great alternative to those large logo books that you can peruse at Borders. It’s also a valuable resource for obtaining community critiques and ratings. Currently, there are about 1000 logos uploaded, which is a good amount. As the community grows, expect LogoPond to be a major resource for logo designers. I’m already inspired just by perusing their site!

It looks as though LogoPond is being done pro bono at the moment, with some revenue coming in from Amazon book referrals and sponser banners. An interesting functionality to add would be to allow designers to upload different revisions of their logos. Then, we can all learn from seeing logos go through different design phases, and also how the designer responds to specific critiques.

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Categories - LogoPond, Design |