Wishlistr is a simple web application that is potentially useful for anyone needing to keep track of their wish list. Run by two brothers Niklas and Jimmy Nordlund, wishlistr is a product of Digital Venues, a web design studio in Sweden.

The idea is to allow users to create lists of products and gifts that aren’t necessarily all associated with a particular vendor. Unlike MyPickList (previously Spotlighted), users aren’t expecting to generate any revenue from their lists. And unlike Amazon lists, users aren’t limited to only Amazon products.

Wishlistr is a more free form type of list that doesn’t require the user to enter in tedious data into forms. You have the option of providing a comment and a url, but you don’t have to. All you really need is a title for your item. In addition, Wishlistr also provides a bookmarklet that will automatically add items to a list when you’re on a product page. After creating a list, you can publicize it by providing a url or feed. You also have the option to choose from a number of different templates to stylize your list.

The list engine runs pretty smoothly, allowing you to drag and rearrange your list with all that AJAX goodness. Updates are made in place, which makes it a breeze to manage your list.

If you already have an Amazon wishlist, Wishlistr has an option to automatically import it, which is a nice feature for all those Amazon wishlist addicts.

The creators of Wishlistr have emphasized that the last thing they want is a bloated web application. That’s why they’re keeping everything really simple. However, they do have some new features that are in the pipeline:

• A linkroll of your wishlist that you can add to your blog or website.
• Categorization of your items with tags.
• An open API which will allow mashups and extensions.

Some other suggestions that I have for Wishlistr would be to add a few social networking features. Perhaps, Wishlistr could show you users who have similar interests based on their wishlists. Or, new items could be suggested to you, based on your wishlist. In terms of the business model, Wishlistr could partner with or propose to get commission based on product click throughs and sales. Since Wishlistr is very emphasized on consumer products, it would be natural for them to do some kind of profit sharing with vendors.

Overall, Wishlistr is a nicely executed wish listings site, with an emphasis on ease of use and sharing. Give it a try for all those products you just can’t live without.

The Swedish version of Wishlistr has been out for quite some time now.

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